{
    "title": "Tissot | De kunst van het timen, waar elke seconde telt",
    "modified_at": "2026-05-15 12:09:36",
    "published_at": "2026-05-15 12:16:00",
    "url": "https://tissot.prezly.com/tissot-de-kunst-van-het-timen-waar-elke-seconde-telt",
    "short_url": "http://prez.ly/wdGd",
    "culture": "en_BE",
    "language": "EN",
    "subtitle": "In de topsport wordt niets aan het toeval overgelaten. Elke start, elke versnelling, elke finish berust op \u00e9\u00e9n ding: absolute tijdsprecisie.",
    "slug": "tissot-de-kunst-van-het-timen-waar-elke-seconde-telt",
    "body": "<p>Al decennialang belichaamt Tissot deze hoge eisen. Van traditionele horlogerie tot geavanceerde technologie&euml;n ontwikkeld met Swiss Timing, heeft het Zwitserse merk tijdsregistratie getransformeerd tot een echt systeem van excellentie, in staat om het tempo van de meest veeleisende wedstrijden ter wereld te volgen.</p><p>Achter elke race schuilt een onzichtbare maar essenti&euml;le infrastructuur. Sensoren op de banen, transponders ge&iuml;ntegreerd in fietsen, ultrasnelle fotocellen en foto-finishcamera&rsquo;s die tot 10.000 beelden per seconde vastleggen: alles is ontworpen om geen ruimte te laten voor twijfel. Zelfs wanneer het verschil met het blote oog onmerkbaar is, hakt de technologie de knoop door met absolute precisie.</p><p>Maar tijdwaarneming stopt niet bij de finishlijn. Het vertelt het verhaal van de hele wedstrijd. Voor, tijdens en na: elke data wordt een waardevol instrument voor atleten, coaches, commentatoren en fans, waardoor de prestaties tot in detail te volgen en te begrijpen zijn.</p><div\n    id='gallery-b36476ea-6485-4488-9def-074c761c69a8'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='S'\n    data-chromatic-gallery-captions='data:application/json,true'\n    data-chromatic-gallery-photos='data:application/json;base64,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'\n    data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><p>Al meer dan 50 jaar begeleidt Tissot de grootste wielerwedstrijden ter wereld, van de Tour de France tot de Vuelta a Espa&ntilde;a, en de UCI Wereldkampioenschappen wielrennen. Een constante aanwezigheid, midden in de actie, daar waar de spanning haar hoogtepunt bereikt.</p><p>Want achter de technologie schuilt een ritme. Het ritme van de geleverde inspanningen, de tactieken, de verrassingen en de overwinningen. Een ritme dat Tissot niet alleen meet, maar ook &eacute;cht mogelijk maakt. Waar sport op de seconde nauwkeurig wordt beslist, beheerst Tissot elke fractie ervan.</p><hr /><p><em>Voor meer afbeeldingen: </em></p><div id=\"bookmark-8c576735-d726-4e0e-a473-3c61bbafb65e\"\n     class=\"release-content-bookmark release-content-bookmark--horizontal\">\n\n            <a class=\"release-content-bookmark__thumbnail\"\n           href=\"https://tissot.prezly.com/?preview=true\"\n           rel=\"noopener noreferrer\"\n           target=\"_blank\"           style=\"background-image: url(https://prezly.imgix.net/https%3A%2F%2Fog.prezly.com%2Fapi%2Fog%2Fd9ed8390-b588-405e-8386-66033897bc02%3Flocale%3Den-be?ar=1%3A1&amp;fit=crop&amp;s=bd16275f58fad05cdff43ef4c1d2e563)\"\n        ></a>\n    \n    <div class=\"release-content-bookmark__details\">\n\n                    <a class=\"release-content-bookmark__title\"\n               href=\"https://tissot.prezly.com/?preview=true\"\n               rel=\"noopener noreferrer\"\n               target=\"_blank\"               data-type=\"bookmark\"\n               data-track=\"Story WebBookmark Click\"\n               data-placement=\"content\"\n               data-id=\"8c576735-d726-4e0e-a473-3c61bbafb65e\"\n           >\n                Tissot            </a>\n        \n                    <div class=\"release-content-bookmark__description\">\n                By clicking &quot;Subscribe&quot; I confirm I have read and agree to the Privacy Policy.            </div>\n        \n        <a href=\"https://tissot.prezly.com/\"\n           target=\"_blank\"\n           rel=\"noreferrer noopener\"\n           class=\"release-content-bookmark__provider\"\n        >\n            <img class=\"release-content-bookmark__provider-icon\" src=\"https://avatars.prezly.com/favicon?url=https%3A%2F%2Ftissot.prezly.com%2F&newsroom=d9ed8390-b588-405e-8386-66033897bc02\" aria-hidden=\"true\" />\n            Tissot        </a>\n    </div>\n</div>\n<p><em>Voor meer informatie : </em></p><div class=\"release-content-contact\" id=\"contact-a5303e9f-29bd-4dc6-a50d-a117c4485d4e\">\n    <div class=\"release-content-contact__avatar\"><img src=\"https://cdn.uc.assets.prezly.com/ad3389e2-c3b2-4a64-9672-eb1ad7c27955/-/crop/2464x2466/455,263/-/preview/-/scale_crop/128x128/center/-/format/auto/\" alt=\"Alice Honorez\" class=\"release-content-contact__avatar-image\" /></div>\n    <div class=\"release-content-contact__details\">\n        <strong class=\"release-content-contact__name\">Alice Honorez</strong>\n        <em class=\"release-content-contact__description\">Senior Account, top secret communication</em>\n        <ul class=\"release-content-contact__details-list\"><li class=\"release-content-contact__details-list-item\"><a href=\"mailto:alice@top-secret.be\"  class=\"release-content-contact__details-list-item-link\" title=\"alice@top-secret.be\"><svg class=\"icon icon-paper-plane release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-paper-plane\"></use>\n            </svg>alice@top-secret.be</a></li>\n<li class=\"release-content-contact__details-list-item\"><a href=\"tel:+32470059734\"  class=\"release-content-contact__details-list-item-link\" title=\"+32470059734\"><svg class=\"icon icon-phone release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-phone\"></use>\n            </svg>+32470059734</a></li></ul>\n    </div>\n</div><div class=\"release-content-contact\" id=\"contact-1435d833-d229-4f31-99f1-771fe5c9f7c8\">\n    <div class=\"release-content-contact__avatar\"><img src=\"https://cdn.uc.assets.prezly.com/38b93b67-74cf-4df0-a458-124761b32eda/-/crop/640x640/0,18/-/preview/-/scale_crop/128x128/center/-/format/auto/\" alt=\"Geraldine Van Hautegem\" class=\"release-content-contact__avatar-image\" /></div>\n    <div class=\"release-content-contact__details\">\n        <strong class=\"release-content-contact__name\">Geraldine Van Hautegem</strong>\n        <em class=\"release-content-contact__description\">Junior Account, Top Secret Communication</em>\n        <ul class=\"release-content-contact__details-list\"><li class=\"release-content-contact__details-list-item\"><a href=\"mailto:geraldine.vanhautegem@top-secret.be\"  class=\"release-content-contact__details-list-item-link\" title=\"geraldine.vanhautegem@top-secret.be\"><svg class=\"icon icon-paper-plane release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-paper-plane\"></use>\n            </svg>geraldine.vanhautegem@top-secret.be</a></li></ul>\n    </div>\n</div>",
    "header": {
        "large": "https://cdn.uc.assets.prezly.com/a99084f3-1946-4c38-b189-f4b511677684/-/format/auto/",
        "release": "https://cdn.uc.assets.prezly.com/a99084f3-1946-4c38-b189-f4b511677684/-/format/auto/"
    },
    "images": [
        {
            "caption": "",
            "original": "https://cdn.uc.assets.prezly.com/45164adb-fa4f-4fe4-ab8c-b0c1a9b32269/",
            "medium": "https://cdn.uc.assets.prezly.com/45164adb-fa4f-4fe4-ab8c-b0c1a9b32269/-/preview/500x500/-/format/auto/",
            "small": "https://cdn.uc.assets.prezly.com/45164adb-fa4f-4fe4-ab8c-b0c1a9b32269/-/preview/200x200/-/format/auto/",
            "thumbnail": "https://cdn.uc.assets.prezly.com/45164adb-fa4f-4fe4-ab8c-b0c1a9b32269/-/preview/100x100/-/format/auto/",
            "square": "https://cdn.uc.assets.prezly.com/45164adb-fa4f-4fe4-ab8c-b0c1a9b32269/-/scale_crop/200x200/center/-/format/auto/",
            "squaresmall": "https://cdn.uc.assets.prezly.com/45164adb-fa4f-4fe4-ab8c-b0c1a9b32269/-/scale_crop/58x58/center/-/format/auto/"
        },
        {
            "caption": "",
            "original": "https://cdn.uc.assets.prezly.com/87ec7150-24e6-4d91-8b77-e60ba12886b5/",
            "medium": "https://cdn.uc.assets.prezly.com/87ec7150-24e6-4d91-8b77-e60ba12886b5/-/preview/500x500/-/format/auto/",
            "small": "https://cdn.uc.assets.prezly.com/87ec7150-24e6-4d91-8b77-e60ba12886b5/-/preview/200x200/-/format/auto/",
            "thumbnail": "https://cdn.uc.assets.prezly.com/87ec7150-24e6-4d91-8b77-e60ba12886b5/-/preview/100x100/-/format/auto/",
            "square": "https://cdn.uc.assets.prezly.com/87ec7150-24e6-4d91-8b77-e60ba12886b5/-/scale_crop/200x200/center/-/format/auto/",
            "squaresmall": "https://cdn.uc.assets.prezly.com/87ec7150-24e6-4d91-8b77-e60ba12886b5/-/scale_crop/58x58/center/-/format/auto/"
        }
    ],
    "links": [
        {
            "description": "Tissot",
            "url": "https://tissot.prezly.com/?preview=true"
        }
    ],
    "contacts": [
        {
            "name": "Alice Honorez",
            "company": "top secret communication",
            "description": "Senior Account",
            "email": "alice@top-secret.be",
            "website": null,
            "address": null,
            "telephone": "+32470059734",
            "mobile": null,
            "twitter": null,
            "facebook": null
        },
        {
            "name": "Geraldine Van Hautegem",
            "company": "Top Secret Communication",
            "description": "Junior Account",
            "email": "geraldine.vanhautegem@top-secret.be",
            "website": null,
            "address": null,
            "telephone": null,
            "mobile": null,
            "twitter": null,
            "facebook": null
        }
    ],
    "author": {
        "first_name": "Alice",
        "last_name": "Honorez"
    },
    "format_version": 5
}